YUESIRS BRAND REGULATIONS
Effective Date: 1 August 2025
Issued by: YUESIRS Brand Management Center
CHAPTER 1: BRAND IDENTITY STANDARDS
1. Logo Usage
· Primary logo is restricted to authorized packaging/websites/promotional materials
· Color Standards:
· Primary: Brown
· Secondary: Red
· Prohibited: Distortion, recoloring, or adding special effects
2. Slogans
· Retail: "Craftsmanship in Every Step"
· Wholesale: "Direct Factory · Bulk Intelligence"
CHAPTER 2: PRODUCT QUALITY STANDARDS
I. Leather Shoes
1. Testing Standard: QB/T 1002-2015
2. Warranty Coverage:
· 12 months for sole separation/breakage
· Free repair for non-artificial damage
II. Casual Sneakers
1. Testing Standard: GB/T 15107-2013
2. Warranty Coverage:
· 6 months for glue failure
· 3 months for upper breakage
III. Custom Wholesale Orders
1. Testing Basis: Standards specified in the contract
2. Special Requirements: Compliance with GB 30585-2014 for environmental protection
QUALITY REDLINES
1. Retail defect rate ≤ 0.5%
2. 100% inspection for the first wholesale batch
3. Formaldehyde content ≤ 75mg/kg
CHAPTER 3: CHANNEL MANAGEMENT RULES
I. Retail Channels
1. Pricing Control:
· Third-party platforms: ≤ 110% of the official website price
2. Promotions: Irregular campaigns throughout the year
3. Order Gifts: Full brand packaging set included (dust bag/box/care card)
II. Wholesale Channels
1. Access Requirements:
· Valid business license
· Annual procurement ≥ $50,000 (qualifies for Factory Strategic Partnership)
2. First Order Terms:
· MOQ: 50 pairs
· 50% upfront sampling fee for custom designs
CHAPTER 4: CUSTOMER SERVICE CODE
I. Response Timelines
1. Online Support:
· Pre-sales inquiries: Response within 90 seconds
· After-sales issues: Preliminary solution within 2 hours
2. 400 Hotline:
· Complaints: Callback within 30 minutes
· Wholesale inquiries: Written reply within 24 hours
II. Dispute Resolution
1. Retail Disputes:
· Quality issues: Free return shipping + 20% order compensation (within 7 days)
2. Wholesale Disputes:
· Quantity error ≥ 5%: Replenishment within 48 hours
· Late delivery: Daily penalty of 0.5% of the contract value
CHAPTER 5: VIOLATION PENALTIES
I. Distributor Violations
1. Cross-region Sales:
· First offense: Frozen deposit + written warning
· Second offense: Contract termination + deposit forfeiture
2. Unauthorized Sales: 200% compensation of the goods value
II. Internal Accountability
1. Quality Control Liability:
· Inspection miss rate > 1%: 30% deduction of team performance
2. Service Liability:
· ≥ 3 late responses per month: Mandatory retraining
CHAPTER 6: AMENDMENTS & ENFORCEMENT
1. Implementation Process:
· New regulations: Notified via email 7 days in advance
· 100% employee acknowledgment required
2. Appeal Mechanism:
· Submit evidence to: zd419170627@gmail.com
· Arbitration ruling within 5 business days
Effective Date: 1 August 2025
Issued by: YUESIRS Brand Management Center
CHAPTER 1: BRAND IDENTITY STANDARDS
1. Logo Usage
· Primary logo is restricted to authorized packaging/websites/promotional materials
· Color Standards:
· Primary: Brown
· Secondary: Red
· Prohibited: Distortion, recoloring, or adding special effects
2. Slogans
· Retail: "Craftsmanship in Every Step"
· Wholesale: "Direct Factory · Bulk Intelligence"
CHAPTER 2: PRODUCT QUALITY STANDARDS
I. Leather Shoes
1. Testing Standard: QB/T 1002-2015
2. Warranty Coverage:
· 12 months for sole separation/breakage
· Free repair for non-artificial damage
II. Casual Sneakers
1. Testing Standard: GB/T 15107-2013
2. Warranty Coverage:
· 6 months for glue failure
· 3 months for upper breakage
III. Custom Wholesale Orders
1. Testing Basis: Standards specified in the contract
2. Special Requirements: Compliance with GB 30585-2014 for environmental protection
QUALITY REDLINES
1. Retail defect rate ≤ 0.5%
2. 100% inspection for the first wholesale batch
3. Formaldehyde content ≤ 75mg/kg
CHAPTER 3: CHANNEL MANAGEMENT RULES
I. Retail Channels
1. Pricing Control:
· Third-party platforms: ≤ 110% of the official website price
2. Promotions: Irregular campaigns throughout the year
3. Order Gifts: Full brand packaging set included (dust bag/box/care card)
II. Wholesale Channels
1. Access Requirements:
· Valid business license
· Annual procurement ≥ $50,000 (qualifies for Factory Strategic Partnership)
2. First Order Terms:
· MOQ: 50 pairs
· 50% upfront sampling fee for custom designs
CHAPTER 4: CUSTOMER SERVICE CODE
I. Response Timelines
1. Online Support:
· Pre-sales inquiries: Response within 90 seconds
· After-sales issues: Preliminary solution within 2 hours
2. 400 Hotline:
· Complaints: Callback within 30 minutes
· Wholesale inquiries: Written reply within 24 hours
II. Dispute Resolution
1. Retail Disputes:
· Quality issues: Free return shipping + 20% order compensation (within 7 days)
2. Wholesale Disputes:
· Quantity error ≥ 5%: Replenishment within 48 hours
· Late delivery: Daily penalty of 0.5% of the contract value
CHAPTER 5: VIOLATION PENALTIES
I. Distributor Violations
1. Cross-region Sales:
· First offense: Frozen deposit + written warning
· Second offense: Contract termination + deposit forfeiture
2. Unauthorized Sales: 200% compensation of the goods value
II. Internal Accountability
1. Quality Control Liability:
· Inspection miss rate > 1%: 30% deduction of team performance
2. Service Liability:
· ≥ 3 late responses per month: Mandatory retraining
CHAPTER 6: AMENDMENTS & ENFORCEMENT
1. Implementation Process:
· New regulations: Notified via email 7 days in advance
· 100% employee acknowledgment required
2. Appeal Mechanism:
· Submit evidence to: zd419170627@gmail.com
· Arbitration ruling within 5 business days
